Writing job postings is a recruiter’s lot and some of them can really make their day while some can get under their skin. Scratching the surface, why do so many recruiters reconcile to insipid lack luster and typo-ridden ungrammatically worded job postings? Some postings go on full speed without so much as a pause and readers have to guess that the job posting is over.
Recruiters sure have had enough of such job postings and even though most concede that they get put off and even angry when they see job postings full of typos and grammatical mistakes. Some organizations dismiss such errors as a technology glitch and not a slip up on their part, which is perhaps the worst error investigation done so far. What organizations must know is that to hire the best talent, the job description needs to be interesting and the role needs to come across as exciting. Only then can they hire top level talent. If organizations cannot sound convincing enough about why their workplace is great to be in, they can put off most aspirants or get ones that are not good enough.
Following tips should help write an impressive job posting.
Standard Job Title: The intent of a good job title is it should show up in external search results. If the job title adheres to a standard recognized by the industry it will be picked up when candidates are looking for an opportunity. Using a posting which is completely organization specific may not bring the desired results.
Salary: It is a good idea to convey the remuneration or at least speak about it as a competitive package. Job seekers wish to know what they will get and may not be interested in ambiguous job postings.
Location: A job posting with no mention about the location will offer no direction and will not meet with desired results as location is often used as a search term when aspirants scout for jobs.
Well written introduction: Candidates look for some idea of what to expect in the job therefore the introduction should be crisp, creative, well-worded and should be punchy to make them want to read more of it. Also it should give them an idea of the organization with a mention of the company’s USP.
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Recruiters sure have had enough of such job postings and even though most concede that they get put off and even angry when they see job postings full of typos and grammatical mistakes. Some organizations dismiss such errors as a technology glitch and not a slip up on their part, which is perhaps the worst error investigation done so far. What organizations must know is that to hire the best talent, the job description needs to be interesting and the role needs to come across as exciting. Only then can they hire top level talent. If organizations cannot sound convincing enough about why their workplace is great to be in, they can put off most aspirants or get ones that are not good enough.
Following tips should help write an impressive job posting.
Standard Job Title: The intent of a good job title is it should show up in external search results. If the job title adheres to a standard recognized by the industry it will be picked up when candidates are looking for an opportunity. Using a posting which is completely organization specific may not bring the desired results.
Salary: It is a good idea to convey the remuneration or at least speak about it as a competitive package. Job seekers wish to know what they will get and may not be interested in ambiguous job postings.
Location: A job posting with no mention about the location will offer no direction and will not meet with desired results as location is often used as a search term when aspirants scout for jobs.
Well written introduction: Candidates look for some idea of what to expect in the job therefore the introduction should be crisp, creative, well-worded and should be punchy to make them want to read more of it. Also it should give them an idea of the organization with a mention of the company’s USP.
Click to read full article
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